MSA 660, Marketing Administration
All MSA Students are required to take three courses: (1) MSA 600, MSA 634 or MSA 635, and MSA 640. Other core courses must be selected in consultation with the student's academic advisor. A total of 15-21 hours must be taken in the administrative core. All MSA students are also required to take either MSA 685 (3 hours) or MSA 690 (6 hours).
Course Objectives:
After completing this course, the student should:
Discuss theories and practices in modern marketing management.
Incorporate in practice an understanding of the role, problems encountered, skills required, and the functions of the marketing manager.
Use the behavioral and quantitative tools that may be utilized by marketing managers in making decisions.
Combine the scientific method and acquired knowledge to properly analyze and make decisions concerning marketing problems.
Develop a marketing strategy.
Effectively perform selected marketing management tasks.
Typical MSA 660 topics:
Strategic role of marketing
Consumer buyer behavior
Organizational buyer behavior
Marketing research
Market segmentation/targeting
Product and services decisions
Pricing decisions
Distribution decisions
Advertising
Strategies/new and growing markets
Strategies/mature and declining markets
International marketing
